The Choice is YOURS.
For ages, alcohol has played a nonnegotiable role in lives around the world. More than a choice, for many it’s a way of life. A powerful potion deemed suitable for both creating new memories, and erasing the ones you’d like to forget.
For a high percentage of people on this planet, it’s not a matter of if you’ll have a relationship with alcohol. It’s merely when.
But all that’s starting to change…
Younger generations are drinking less than any adults to come before. For some, it’s a choice for health. For others, control. But regardless of reason, the trend is clear – for the first time in centuries, people are choosing to question their relationship with alcohol.
For those making this choice, it doesn’t come easy. Puzzling looks. Invasive questions. Skipped parties and missed engagements. Choosing not to drink – for whatever reason - in a world soaked in alcohol leaves most feeling like an outsider.
YOURS is more than a destination for non-alcoholic and alcohol-free beer, wine, and cocktail recipes and reviews. It’s a community. A celebration of individuals like you who have chosen to question why alcohol has to be a part of everything.
Whether you’re sober curious, pregnant, cutting back a bit for health reasons, taking on Dry January or Sober October, or saying goodbye to alcohol forever, YOURS is here for you.
Now don’t get us wrong. Many of us still enjoy the occasional alcoholic beverage. But we want the choice. To drink when we want, and abstain without stigma when we don’t.
“I’m not drinking” shouldn’t relegate you to nursing a soda and lime in the corner. It should be celebrated. Admired. Rewarded. And seen as a sign of strength to the millions of others who secretly want to cut back themselves, but don’t know where to start.
YOURS is here to offer you that choice. A community that celebrates and educates, helping you explore the vast landscape of what to drink when you’re not drinking.
The choice won’t always be easy, but it will always be YOURS.