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About Us

The Choice is YOURS. 

For ages, alcohol has played a nonnegotiable role in lives around the world. More than a choice, for many it’s a way of life. A powerful potion deemed suitable for both creating new memories, and erasing the ones you’d like to forget. 

For a high percentage of people on this planet, it’s not a matter of if you’ll have a relationship with alcohol. It’s merely when.

But all that’s starting to change…

Younger generations are drinking less than any adults to come before. For some, it’s a choice for health. For others, control. But regardless of reason, the trend is clear – for the first time in centuries, people are choosing to question their relationship with alcohol. 

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FAQs

Frequently Asked Questions

Check out our most frequently asked questions below. If you can't find what you're looking for, contact us and we'll be in touch ASAP!

Why YOURS?

YOURS believes in a future where those who choose not to drink - for whatever reason - are as celebrated and well-served as those who do. But as wine lovers, we weren’t feeling the love. So we got to work creating our own non-alcoholic wines that replicates the flavor, aroma, and experience of traditional wine.

Is there alcohol in YOURS?

YOURS wines contain less than 0.5% alcohol by volume. Check the individual product page and label for the current alcohol statement for that wine.

How is YOURS made?

YOURS begins as fermented wine and then has alcohol removed. Ingredients used after dealcoholization vary by style, so check the current ingredient list on the individual product page.

Where is YOURS made?

The current lineup includes wines identified on their product pages as California and Washington wines. Grape origin, winemaking, dealcoholization, and bottling can describe different stages, so use the individual product page and label for the current origin statement.

Is YOURS just grape juice?

No. YOURS begins as fermented wine and then has alcohol removed. Some styles contain grape juice concentrate or other ingredients after dealcoholization; see the current ingredient list on the individual product page.

What ingredients are in YOURS?

Ingredients vary by wine. Each product page lists the current ingredients for that bottle, including dealcoholized or alcohol-removed wine and any ingredients used after dealcoholization.

How many calories (carbs, sugar, etc.) are in YOURS?

Nutrition and serving size vary by wine. Check the product details for the current serving size, calories, carbohydrates, total sugars, and added-sugar statement for that bottle.

Does YOURS contain gluten?

YOURS does not contain gluten.

Does YOURS contain sulfites?

Yes, YOURS contains sulfites.

Is it safe to drink YOURS while pregnant?

YOURS wines contain less than 0.5% alcohol by volume. If you are pregnant, ask your obstetric provider and follow their guidance before choosing any beverage that may contain alcohol. This page does not provide medical advice.

Can people under 21 drink YOURS?

YOURS is meant to be enjoyed just like any other glass of wine. As such, we do not encourage consumption by anyone under the age of 21.

How do I store my YOURS?

YOURS should be stored in a cool, dry place free from direct sunlight. Once opened, any remaining wine should be stored in your refrigerator and consumed within 7 days.