Can You Buy Non-Alcoholic Wine at Costco?

Yes. Costco stocks non-alcoholic wine, and the brand you are most likely to see is Fre. What is on the shelf changes by warehouse and by season, so one club may carry a red, a white, and a sparkling, while the next carries nothing at all. The wine itself is usually warehouse-tier: alcohol-removed, and on the reds, noticeably sweet. Here is what to expect in the aisle, why those reds taste the way they do, and where to go when the warehouse does not carry what you want.

Does Costco sell non-alcoholic wine?

Costco does sell non-alcoholic wine, though it treats the category as a rotating extra rather than a fixed part of the wine set. Fre, made by Sutter Home and marketed as alcohol-removed wine, is the name that shows up most often in Costco listings and on delivery services like Instacart.

Availability is the catch. Costco is a warehouse model built on limited SKUs and fast turnover. A bottle that was stacked on an endcap in January can be gone by March and replaced with a sparkling bundle or a canned spritzer. In the last couple of years Costco has widened its non-alcoholic range with items like non-alcoholic Prosecco bundles and social tonic variety packs, but the wine portion stays thin and inconsistent.

The honest version: check before you drive. Look at Costco.com, search your local warehouse on Instacart, or ask a floor employee where the non-alcoholic section lives. Do not assume the club near you carries the same thing the club across town does.

What non-alcoholic wine brands does Costco carry?

Fre is the anchor. It has been making alcohol-removed wine for more than 30 years and comes in red, white, and sparkling, which is why it fills most of the non-alcoholic wine slots at big-box retailers. Beyond Fre, Costco leans into sparkling and spritzer formats: non-alcoholic Prosecco, Bellini bundles, piquette-style spritzer multipacks, and canned tonics that share the shelf but are not really wine.

What you rarely find at Costco is a dry, still, restaurant-grade non-alcoholic red or white made by an actual winery. The warehouse aisle is built for volume and price, not for the part of the category that took two years and a team of winemakers to get right.

Is there a Kirkland non-alcoholic wine?

Not that we can confirm. Kirkland Signature covers a wide beer, wine, and spirits lineup, but there is no verified Kirkland-branded non-alcoholic wine in current listings. If you see one, it is more likely a regional or limited test than a permanent product. Treat any Kirkland NA wine claim as something to verify at your own warehouse rather than count on.

In-store vs. online: where to actually look

The two paths behave differently, so match the path to what you need.

• In-store. Best for grabbing a bottle today at warehouse pricing. Weakness: no guarantee the item is stocked, and no way to know until you are standing in the aisle. Call ahead or check the app first.
• Costco.com and Instacart. Better for seeing what is currently listed and for delivery. Costco.com carries some bundles that never hit the warehouse floor, and Instacart mirrors your local club's real-time stock. Same-day delivery adds a fee and a markup over the in-warehouse price.

If you want a fuller picture of who stocks what, our guide to where to buy non-alcoholic wine maps every major channel, and we have walked the same aisle at Walmart, Total Wine, Target, and Publix.

How much does non-alcoholic wine cost at Costco?

Costco's pull is price. Third-party listings put warehouse non-alcoholic wine in roughly the $5 to $15 per bottle range, with bundles and multipacks priced by the case. That is genuinely cheap, and if budget is the only thing that matters, the warehouse wins.

Price only tells you what you paid, not what you got. A $9 bottle that ends up mostly poured down the sink because it drinks like sweet grape soda is not a deal. The real question is what is inside the bottle, and that is where the warehouse tier and the winemaker tier split apart.

Why the reds skew sweet (and what that means for your glass)

Here is the part the shelf tag never explains. Most non-alcoholic red wine tastes sweet because of how it is built, not because someone chose to make dessert wine.

When you remove alcohol from wine, you also strip out volume, body, and aromatic compounds. Vacuum distillation can carry off a large share of the esters that make wine smell like wine. To put the flavor back, many producers reach for grape juice concentrate, then stack on added sugar and flavoring. The result reads as sweet and flat on the finish, which is exactly the complaint that sends people back to the shelf disappointed.

Fre is transparent about its numbers, and they tell the story. Fre lists roughly 70 calories per 8 oz serving and about 19g of carbohydrates per serving, which is a lot of residual sugar in the glass. That is not a knock on Fre being dishonest. It is the warehouse-tier recipe doing what it does. We wrote the full breakdown of why non-alcoholic wine tastes sweet if you want the mechanism in detail.

The California winemaker standard, as an honest counterweight

We built YOURS because that sweet, concentrate-based version of the category was the only version we could find, and we were tired of it.

YOURS starts as real wine made by California winemakers, the same way any wine gets made. Then the alcohol comes out at the end. We do not rebuild the body with grape juice concentrate, and we add no sugar. Monk fruit restores texture, not sweetness. What is left is a dry finish and real tannin structure, which is the thing the warehouse reds cannot give you.

The numbers land on the other side of the ledger from a typical warehouse red:

• Under 20 calories per glass
• 4g carbs
• Zero added sugar
• 0.5% ABV, which is the regulatory line for non-alcoholic
• Monk fruit sweetened, made in California over two years of development

Set that against roughly 70 calories and 19g of carbs per serving on the warehouse shelf and the difference is not a rounding error. It is a different approach to making the wine. If low sugar and a dry pour are what you are after, our roundups of the best dry non-alcoholic wine and the lowest-calorie non-alcoholic wine show what to look for on any label.

When to buy at Costco, and when to buy direct

Buy at Costco when you want a cheap sparkling for a crowd, you are fine with sweet, and you happen to catch it in stock. For a party punch base or a casual toast where nobody is studying the glass, the warehouse bottle does the job.

Buy direct when the wine is the point. If you want a dry red or white that drinks like the real thing, with the calorie and sugar math that keeps up with how you actually live, the warehouse aisle does not carry it, and stock roulette is not worth the drive. That is the gap YOURS was made to fill.

Shop YOURS non-alcoholic wine and have it shipped to your door. No warehouse membership, no guessing whether it is on the shelf this week.

Not sure which style fits you yet? Start with how to choose a non-alcoholic wine, or read how non-alcoholic wine is made to understand what separates the two tiers before you spend a dollar.

Frequently Asked Questions

Does Costco sell non-alcoholic wine?

Yes. Costco stocks non-alcoholic wine, most often Fre, along with rotating sparkling and spritzer options. Selection varies by warehouse and by season, so check Costco.com, search your local club on Instacart, or ask a store employee before you visit.

What non-alcoholic wine does Costco carry?

Fre is the brand you are most likely to see, in red, white, and sparkling. Costco also rotates in non-alcoholic Prosecco bundles, Bellini kits, and canned spritzers. A dry, still, winery-made non-alcoholic red or white is rarely part of the warehouse set.

Is there a Kirkland Signature non-alcoholic wine?

Not that we can confirm. Kirkland Signature covers many beer, wine, and spirits products, but there is no verified Kirkland non-alcoholic wine in current listings. Verify at your own warehouse rather than assume it exists.

How much is non-alcoholic wine at Costco?

Third-party listings put it in roughly the $5 to $15 per bottle range, with bundles priced by the case. Prices and availability shift by location, so confirm locally. Delivery through Instacart adds a fee and a markup over the in-warehouse price.

Why does Costco's non-alcoholic red wine taste sweet?

Removing alcohol strips out body and aroma, so many producers add grape juice concentrate and sugar to fill the gap. That makes the reds taste sweet and flat on the finish. Fre lists about 70 calories and 19g of carbs per 8 oz serving, which reflects that residual sugar.

What is a lower-sugar alternative to Costco's non-alcoholic wine?

YOURS is made by California winemakers as real wine, then dealcoholized, with no grape juice concentrate and zero added sugar. It comes in under 20 calories per glass with 4g carbs and a dry finish, and ships direct so you never depend on warehouse stock.