YOURS vs. Surely Non-Alcoholic Wine: A Complete, Honest Comparison

Surely is one of the most visible names in non-alcoholic wine. The branding is strong. The sparkling rosé earned real goodwill early. If you have spent any time researching the category, Surely has appeared in your results more than once.

So when someone asks how YOURS stacks up against them, the question deserves a real answer. Not a brand brief dressed as a review. Not a hit piece. A straight comparison, product by product, with the actual numbers.

The short answer: Surely wins on sparkling wine. YOURS wins on still wine, especially red. The price difference is smaller than most articles suggest, and the calorie and sugar gaps are meaningful if those things matter to your routine.

Here is the full picture.

The Core Difference: Production Philosophy

Both brands start with dealcoholized wine. What each brand does after that step is where the comparison gets instructive.

Dealcoholization is a solved problem in the technical sense. The hard part is what you lose in the process. Research published in PMC12004437 (Akhtar et al., 2025) found that vacuum distillation methods can eliminate up to 96% of aromatic ester compounds, the molecules responsible for the fruity, fermentation-derived notes that make wine smell like wine. That loss explains why so many NA wines smell and taste hollow.

Both YOURS and Surely work with spinning cone column technology and vacuum distillation at lower temperatures, which preserves more aromatics than high-heat methods. The difference shows up in what each brand prioritizes next.

Surely uses a proprietary additive stack to rebuild structure and flavor in their Red Blend: oak extract (French and American), bourbon vanilla extract, a blend of puerh, lapsang souchong, and rooibos tea, cocoa extract, L-theanine, ginger root, and rosemary. That is a significant amount of post-dealcoholization reconstruction. The resulting profile has recognizable red wine cues, dark fruit, smoke, spice, but the approach produces a reconstructed wine rather than a preserved one.

YOURS was developed over two years with California winemakers in partnership with BevZero, a specialist dealcoholization facility. The goal was not reconstruction. It was preservation: retain as much of the original wine character as possible, then use monk fruit to restore mouthfeel and sweetness balance without adding sugar or calories. The result is a still wine lineup built to hold up in a glass without carbonation or an additive stack doing the heavy lifting.

That philosophy gap explains most of the differences you will find in the comparison below.

For more on how the dealcoholization process affects taste, see our full breakdown: how non-alcoholic wine is made.

YOURS: Product Lineup

YOURS focuses exclusively on still wine. No canned products. No sparkling SKU in the current lineup. That focus is a deliberate bet: still wine is the hardest format to execute in the non-alcoholic category and where most brands come up short.

California Red Blend A blend built for people who pour red with dinner and expect structure. Dry finish, mid-palate weight, genuine tannin presence. Developed over nearly a year in the first iteration, then refined. Under 20 calories per 5 oz glass, zero added sugar, monk fruit for texture. California sourcing.

California Cabernet Sauvignon The more single-varietal expression. Dark fruit, firmer structure than the Red Blend, a finish that actually resolves dry. Developed in six months using the BevZero process that shortcut the first timeline. Same calorie and sugar profile as the Red Blend.

Washington Sauvignon Blanc Pacific Northwest sourcing distinguishes this from most NA Sauvignon Blancs, which source from California or New Zealand by convention. Mineral-forward, citrus and green apple, dry finish. Under 20 calories. Zero added sugar.

Rosé Rounds out the lineup. Lighter profile, dry, minimal sweetness. Same calorie and sugar parameters as the rest of the lineup.

All YOURS products: under 20 cal per 5 oz glass, 4g carbs, zero added sugar, monk fruit sweetened, 0.5% ABV or less (TTB standard). Priced at approximately $18 to $22 at sipyours.com.

For deeper tasting notes by varietal, see our best non-alcoholic red wine guide.

Surely: Product Lineup

Surely launched in 2020 out of Austin, Texas, and built the brand around sparkling formats first. Their lineup has expanded since, but the sparkling products remain their strongest work.

Non-Alcoholic Sparkling Rosé ($24.99 / 750ml) Made with 100% Barbera grapes. Silver Medal, San Francisco International Wine Competition 2022. Bright, drinkable, festive. Per brand label: 20 calories and 2g sugar per 5 oz serving. This is the product that built Surely's reputation and it earns that reputation.

Non-Alcoholic Sparkling Brut ($24.99 / 750ml) The dry sparkling option. 25 calories, 5g sugar per serving. Silver Medal, NY World Wine and Spirits Competition 2022. Works as a Champagne substitute for occasions where bubbles matter.

Non-Alcoholic Sparkling Rosé Cans / Sparkling Brut Cans ($24.99 / 4-pack) Canned versions of the above. 8.5 fl oz per can. Convenient for outdoor events, gatherings, anywhere a bottle is impractical.

Non-Alcoholic Red Blend ($24.99 / 750ml) Dealcoholized Cabernet Sauvignon and Petite Sirah, then rebuilt with oak extract, tea blend, cocoa extract, vanilla, L-theanine, ginger, and rosemary. Per brand label: 30 calories, 5g sugar, 7g carbs per 5 oz serving. Reviews are mixed. The additive stack produces recognizable red wine cues but the body is lighter than the label's "velvety tannins" descriptor suggests to many drinkers. Described by multiple independent reviewers as running sweet and thin relative to expectations for bottled red.

Non-Alcoholic Sauvignon Blanc ($22.99 / 750ml) Dealcoholized SB with Sauvignon Blanc concentrate, peach concentrate, and gum arabic. Per Amazon listing and multiple retailers (2025): 50 calories, 3g sugar, 10g carbs per 5 oz serving. (Note: brand site at drinksurely.com shows different figures, confirm current specs directly at drinksurely.com.) Awards: Silver, SFIWC 2022; Silver, NY World Wine and Spirits 2022; Silver, Las Vegas Global Wine Awards 2022; Bronze, IWSC 2022. Tasting notes describe citrus-forward with soft pear and sweet apple. The SB awards are legitimate; independent reviewer opinions vary on body and finish.

For a broader look at where both brands sit in the full NA category, see our best non-alcoholic wine guide. For a full independent assessment of YOURS across all varietals, see the YOURS non-alcoholic wine review.

Head-to-Head Comparison Table

	YOURS CA Red Blend	YOURS CA Cab	YOURS WA SB	YOURS Rosé	Surely Red Blend	Surely SB	Surely Sparkling Rosé	Surely Sparkling Brut
Style	Still Red	Still Red	Still White	Still Rosé	Still Red	Still White	Sparkling Rosé	Sparkling White
Cal / 5 oz	Under 20	Under 20	Under 20	Under 20	30	50	20	25
Added Sugar	0g	0g	0g	0g	5g total sugar	3g total sugar	2g total sugar	5g total sugar
Total Carbs	4g	4g	4g	4g	7g	10g	N/A	N/A
ABV	0.5% or less	0.5% or less	0.5% or less	0.5% or less	0.5% or less	0%	0.5% or less	0.5% or less
Sweetener	Monk fruit	Monk fruit	Monk fruit	Monk fruit	None (added juice concentrates)	None (concentrates)	None	None
Price / 750ml	~$18-22	~$18-22	~$18-22	~$18-22	$24.99	$22.99	$24.99	$24.99
Tannin Profile	Present, structured	Present, firm	N/A	Minimal	Moderate (rebuilt via additives)	N/A	N/A	N/A
Format	Bottle	Bottle	Bottle	Bottle	Bottle	Bottle	Bottle + Cans	Bottle + Cans

YOURS nutrition data per YOURS product labels. Surely Red Blend and sparkling nutrition per drinksurely.com (2025). Surely Sauvignon Blanc: 50 cal, 3g sugar, 10g carbs per Amazon listing and multiple retailers (2025); brand site shows different figures, confirm at drinksurely.com. Pricing verified at brand websites May 2025.

Taste and Dryness: Where Each Brand Wins

Surely's sparkling products drink dry. Carbonation is doing meaningful work here. Bubbles sharpen acid perception and mask some of what is missing structurally. The result is a product that delivers on the dry sparkling promise. Their Sparkling Brut and Sparkling Rosé earn the awards on the shelf.

The still wines are a different conversation.

Surely's Red Blend has collected mixed reviews across independent tasting sources. The descriptor on the label is "dry with balanced acidity and medium, velvety tannins", but reviewers who come to it expecting a conventional red frequently note sweetness, thinness, or a finish that does not resolve cleanly. The additive stack (oak extract, vanilla, tea, cocoa, ginger, rosemary) produces recognizable flavor cues. The structural weight is harder to replicate.

YOURS still wine achieves dryness without carbonation or a flavor additive stack. The monk fruit sweetener provides mouthfeel without registering as sweet on the palate. The result is a glass that reads like wine, pours like wine, and finishes like wine, in the bottle format red wine drinkers expect.

For people who drink Sauvignon Blanc from Washington or New Zealand regularly, the YOURS version is closer to the experience they know: mineral-forward, dry, with a finish that does not turn sour or hollow.

For why so many NA wines taste sweet and how YOURS approaches that problem, see: why NA wine tastes sweet and why YOURS doesn't.

Calories and Sugar: The Numbers That Matter

The existing framing that Surely is "lower calorie" than YOURS deserves correction.

Per verified brand label data at drinksurely.com (2025):

• Surely Red Blend: 30 cal, 5g sugar per 5 oz
• Surely Sauvignon Blanc: 50 cal, 3g sugar, 10g carbs per 5 oz (Amazon listing and multiple retailers, 2025; brand site shows different figures)
• Surely Sparkling Rosé: 20 cal, 2g sugar per 5 oz
• Surely Sparkling Brut: 25 cal, 5g sugar per 5 oz

YOURS across the lineup: under 20 cal, zero added sugar, 4g carbs per 5 oz.

The meaningful gap is in the Red Blend comparison. Surely's Red Blend runs 30 calories and 5g sugar against YOURS at under 20 calories and zero added sugar. For someone pouring two or three glasses with dinner regularly, that gap compounds.

The Sparkling Rosé comparison is closer. Surely's Sparkling Rosé at 20 cal and 2g sugar is near-equivalent to YOURS on the calorie line. But the format (sparkling vs. still) is a different use case for most people.

92% of non-alcoholic wine buyers still purchase alcoholic wine too, they are moderating, not abstaining (NIQ, 2024). For daily moderators, the calorie and sugar delta in red wine specifically is the relevant comparison.

For a full breakdown of the lowest-calorie options across the NA category, see: lowest calorie non-alcoholic wine.

Red Wine Quality: The Clearest Gap

Red wine is where the comparison is sharpest and where the category most frequently disappoints.

Dealcoholized red wine loses structure fast. The tannins, mid-palate weight, and finish all depend on the alcohol matrix. Remove the alcohol and you are left with something that smells like wine but tastes thin. Most brands solve this by either carbonating (which reintroduces mouthfeel) or adding a flavor stack. Surely does both, depending on the SKU.

YOURS spent two years on this specific problem with California winemakers. The California Red Blend and Cabernet were developed to hold up in a bottle, poured into a wine glass, without carbonation and without a proprietary additive rebuild. The result is a still red that has actual structure.

Independent reviewers and customer feedback consistently rate Surely's Red Blend as the weakest product in their lineup. The flavor stack is noticeable to trained palates and the sweetness profile does not satisfy drinkers who expect a dry red. Their Bubbly Red (canned, frizzante-style Cab/Pinot Noir) performs better because the format helps, but that is a different product from the bottled red wine experience.

If red wine is your primary category, this gap is real and it matters.

Price: The Correction Most Articles Get Wrong

Most online comparisons position Surely as the cheaper brand. That framing is outdated or based on discounted retailer pricing.

At brand websites (May 2025):

• Surely Red Blend: $24.99
• Surely Sauvignon Blanc: $22.99
• Surely Sparkling Rosé: $24.99
• Surely Sparkling Brut: $24.99

YOURS: approximately $18 to $22 at sipyours.com (confirm current pricing at sipyours.com).

Surely requires a minimum four-bottle purchase for checkout. YOURS does not. At current direct-to-consumer pricing, YOURS is actually the same price or modestly less expensive, while delivering meaningfully better performance in the still wine category.

Retailer prices at Total Wine and Amazon vary and can be lower, but comparison articles citing $14-18 for Surely are working from older data or discounted listings. Budget the same for both brands if you are buying direct.

Who Should Buy Surely

Surely is the right choice in specific, well-defined scenarios.

Buy Surely if sparkling wine is your primary format. The Sparkling Rosé and Sparkling Brut are genuinely well-made, award-recognized, and deliver on the dry sparkling promise. If you are planning a dinner party, celebrating an occasion, or want something festive that works in a flute, Surely earns it.

Buy Surely if you want canned convenience. The Sparkling Rosé and Brut cans (8.5 oz, four-pack) are practical for outdoor events, concerts, or anywhere glass is not ideal.

Buy Surely if wide retail availability matters. Their products are stocked at Total Wine, Amazon, and many specialty retailers. If direct-to-consumer ordering is inconvenient for your situation, Surely is easier to find in person.

Who Should Buy YOURS

Buy YOURS if still wine is what you actually drink.

The red wines specifically are built for people who have been let down by the category before. The thinness, the sweetness, the unresolved finish on every NA red you have tried before. Two years of development with California winemakers specifically addressed those failure modes.

Buy YOURS if calories and sugar are part of why you made the switch. Under 20 calories per glass and zero added sugar is a meaningful daily difference, particularly for the red wine comparison against Surely.

Buy YOURS if you want a Sauvignon Blanc that behaves like Sauvignon Blanc. Washington sourcing, dry and mineral, without the concentrate-forward sweetness that can show up in wines rebuilt with peach and grape juice concentrates.

Buy YOURS if you are drinking wine with food regularly and want something that holds the occasion. Still wine poured from a bottle into a glass is a different signal than a can of sparkling. If the ritual of wine matters to you, YOURS is built for that.

49% of Americans are actively trying to drink less in 2025 (Circana). YOURS is built for that shift, not as a health product, but as wine that does not require a trade-off on quality, calories, or structure.

Frequently Asked Questions

Is YOURS better than Surely non-alcoholic wine?

For still wine, especially red wine and Sauvignon Blanc: yes, YOURS is the stronger product. The calorie count is lower, there is zero added sugar, and the still wine structure is more convincing without an additive stack.

For sparkling wine: Surely is better. Their Sparkling Rosé and Sparkling Brut are award-recognized and genuinely good in their category. YOURS does not have a sparkling SKU in the current lineup.

Choose based on what you actually drink.

What does Surely non-alcoholic wine taste like?

Surely's sparkling products are bright, dry, and well-executed. The Sparkling Rosé in particular is widely praised.

Their Red Blend produces recognizable dark fruit, vanilla, smoke, and spice notes from the additive stack, but multiple independent reviewers describe it as running sweet and thinner than the label implies. The Sauvignon Blanc has collected awards for the sparkling white category but still wine reviews are divided on body and finish.

Results vary by product. The sparkling lineup consistently outperforms the still wines.

Which non-alcoholic wine has less sugar, YOURS or Surely?

YOURS has zero added sugar across all products and uses monk fruit for mouthfeel. The calorie range is under 20 per 5 oz glass.

Surely's Red Blend has 5g of total sugar and 30 calories per 5 oz serving (per drinksurely.com label data, 2025). Their Sauvignon Blanc shows 50 calories, 3g sugar, and 10g carbs per 5 oz (Amazon listing and multiple retailers, 2025; brand site shows different figures, confirm at drinksurely.com).

For the red wine comparison, YOURS is meaningfully lower in both sugar and calories.

Does Surely non-alcoholic wine taste dry?

Surely's sparkling products taste dry. The carbonation helps deliver a clean, dry perception.

Their still wines are positioned as dry but receive mixed reviews on execution. The Red Blend has been described by multiple reviewers as running sweet. The Sauvignon Blanc has received divided feedback on whether the finish resolves cleanly. If dry still wine is the goal, the sparkling lineup is more reliable.

Is Surely non-alcoholic wine good for people who love red wine?

Not consistently, based on independent reviews and customer feedback. Surely's Red Blend is their most critically divided product. Reviewers who approach it expecting the structural weight and dry finish of a conventional red are frequently disappointed.

For red wine drinkers, YOURS California Red Blend and California Cabernet are the stronger options in this comparison.

How does Surely non-alcoholic wine compare on price?

At current direct-to-consumer pricing (drinksurely.com, 2025), Surely bottles range from $22.99 to $24.99. YOURS is approximately $18 to $22 at sipyours.com. Most online articles citing Surely at $14-18 are using outdated or discounted retailer pricing.

Surely requires a minimum four-bottle purchase. YOURS does not.

At comparable price points, YOURS delivers better still wine performance.

Where can I buy YOURS instead of Surely?

YOURS is available directly at sipyours.com. The full lineup includes California Red Blend, California Cabernet Sauvignon, Washington Sauvignon Blanc, and Rosé. Buying direct ensures current pricing and access to the full range.

Surely is available at drinksurely.com, Total Wine, Amazon, and specialty NA wine retailers.

What is the difference between how YOURS and Surely make their wines?

Both start with dealcoholized wine. Surely's Red Blend is then rebuilt with a proprietary additive stack: oak extract, vanilla, tea blend (puerh, lapsang souchong, rooibos), cocoa, L-theanine, ginger, and rosemary. Their white and sparkling products use juice concentrates (peach, Sauvignon Blanc) to restore body.

YOURS uses monk fruit to restore mouthfeel and sweetness balance without adding sugar, without a flavor additive stack, and without carbonation. The goal is preservation of the original wine character rather than reconstruction.

That production difference is audible in the glass.

92% of non-alcoholic wine buyers still purchase alcoholic wine, they are moderating, not abstaining (NIQ, 2024). This comparison is for people making an active choice about what to pour. Not a judgment on why.