YOURS Non-Alcoholic Wine Review: What It Is, What It Tastes Like, and Whether It's Worth It

Most non-alcoholic wine is a polite lie. It looks like wine. It pours like wine. Then you taste it and get something closer to grape juice with ambition.

That frustration is real, and it is exactly why YOURS exists.

YOURS Non-Alcoholic Wine is made by California winemakers using real wine that goes through dealcoholization, not a flavored beverage engineered to mimic the category. It is sweetened with monk fruit instead of grape juice concentrate, which is why it finishes dry instead of cloying. Two years of development went into getting the mouthfeel right. The result is a lineup of four SKUs that taste like wine because they start as wine.

This review covers the full YOURS range, how the process works, honest flavor impressions, the actual nutrition numbers, and who this is for.

The YOURS Lineup: Four Wines, Each With a Different Job

YOURS currently makes four non-alcoholic wines. Each one has a distinct flavor profile and a specific occasion it handles well.

California Cabernet Sauvignon

The Cab Sauv is the anchor of the range. YOURS Non-Alcoholic Cabernet Sauvignon delivers dark fruit, black currant, tobacco, cedar, and oak. It finishes dry. This is the bottle for a steak dinner, a board game night with a real glass in your hand, or any moment that calls for a red that means business.

Washington Sauvignon Blanc

Crisp, citrus-forward, green apple, mineral. YOURS Non-Alcoholic Sauvignon Blanc sources from Washington, which gives it the brighter acidity profile that distinguishes good Sauvignon Blancs from flat ones. It handles warm weather and seafood situations well.

Rosé

Strawberry, white peach, light floral. The YOURS Non-Alcoholic Rosé sits comfortably in the dry-to-off-dry zone without toppling into sweetness. The kind of bottle that works on a patio, at brunch, or whenever you want a pink wine without the morning-after cost.

California Red Blend

Approachable, layered, and designed for broad palatability without being simple. The Red Blend gives you depth without requiring you to know what you are tasting.

Each of the four contains 10-20 calories per 5oz serving, 4g of carbohydrates, 0g added sugar, and 0.5% ABV or less (per YOURS product labels; verify current packaging at sipyours.com). Bottles are priced at approximately $18–22 at sipyours.com as of 2025. That number set holds across the entire lineup.

Why YOURS Tastes Dry When Other NA Wines Don't

The single most important thing to understand about YOURS is what it is not.

It is not grape juice. It is not a wine-flavored beverage. It is real wine, made by real California winemakers, that goes through a dealcoholization process after fermentation is complete. The wine exists first. The alcohol is removed second.

That distinction matters because flavor compounds, tannins, and structure develop during fermentation. When you start with grape juice and try to make something wine-adjacent, you are working backward from a dead end. When you start with finished wine and remove the alcohol carefully, you preserve what makes wine interesting.

For a deeper look at how that process works technically, this breakdown on dealcoholization methods covers the full picture.

The second difference is monk fruit sweetening. Most NA wines compensate for flavor loss during dealcoholization by adding grape juice concentrate or straight sugar. That is why most of them taste sweet, and it is the single most common complaint in the category.

YOURS uses monk fruit instead. Monk fruit has a glycemic index of zero and zero calories. It restores body without adding sweetness and without spiking blood sugar. That is the specific reason the YOURS finish is dry when everything else is not. A full breakdown of why most NA wines taste sweet and why YOURS does not goes deeper on this if you want to understand the chemistry.

Two years of development focused specifically on mouthfeel post-dealcoholization. Mouthfeel is what separates wine from diluted wine. The work required iterating on phenol and tannin ratios after alcohol removal until the body held without added sugar. The result is a product with 0g added sugar and a dry finish, not a sweet compensated finish (per YOURS product label).

What YOURS Non-Alcoholic Wine Actually Tastes Like

Honest answer: it tastes like wine that is missing one thing, and that thing is not flavor.

The Cabernet Sauvignon is the best demonstration of this. The dark fruit reads clearly. The cedar and tobacco are present rather than implied. The finish is dry in the same way a real Cab is dry, which catches people off guard in the best way. The mouthfeel is fuller than you would expect from a category known for watery texture.

What is absent is the heat. The sensation of alcohol moving across your palate and down your throat is not there. For some people, that warmth is part of what they are drinking toward. YOURS does not replicate it and does not pretend to. What it gives you instead is the flavor of wine, the ritual of wine, and none of the next-morning math.

The Rosé is lighter and more approachable. Strawberry and white peach lead; the floral note is present but restrained, not perfumed. The finish sits on the dry side of off-dry, comparable in style to a Provence-method rosé rather than a domestic blush.

The Sauvignon Blanc is the sharpest of the four. The citrus and green apple land cleanly, and the mineral quality grounds it. It is the most food-compatible of the whites.

What none of them do is finish sweet. That is the benchmark in this category. Most NA wines finish sweet. YOURS does not. That is worth paying attention to.

YOURS Nutrition Facts: The Real Numbers

Every glass of YOURS delivers the following, consistently across all four SKUs.

Per 5oz serving (per YOURS product labels; verify current packaging at sipyours.com): - Calories: 10-20 - Carbohydrates: 4g - Added sugar: 0g - ABV: 0.5% or less

Zero added sugar means zero. Monk fruit is not a sugar; it is a zero-calorie natural sweetener with a glycemic index of 0 (per USDA food composition data). The 4g of carbohydrates present are naturally occurring compounds from the wine base, not added sweeteners or grape juice concentrate.

For a direct comparison against the calorie counts of other NA wines on the market, this calorie breakdown puts the YOURS numbers in context. The short version: YOURS sits at the low end of the category.

The 0.5% ABV figure is worth addressing directly. This is the US regulatory threshold for non-alcoholic beverages and is standard for dealcoholized wines. Fermented foods and beverages including kombucha and bread can contain trace ethanol as a natural byproduct of fermentation; 0.5% ABV is at or below those levels. YOURS is not an alcoholic beverage by any regulatory or practical standard.

Who YOURS Is For: The Moderator, Not the people taking a break

Ninety-four percent of non-alcoholic wine buyers still also buy alcoholic products (NIQ, 2024). The NA wine category is not primarily serving people who do not drink. It is serving people who drink less, strategically.

That is the YOURS customer. Someone who knows what a good glass of wine tastes like, has a specific occasion in mind, and does not want the consequences that come with the alcoholic version. A weeknight when you have an early call. A training block. A pregnancy. A Wednesday when you just want the glass without the math.

YOURS is not framed as a virtue or a sacrifice. It is framed as an upgrade for the person who optimizes. The same person who tracks sleep, watches what they eat before a workout, and wants Friday night to feel like Friday night without paying for it Saturday morning.

Forty-nine percent of Americans are actively trying to drink less in 2025, per Circana research. The US non-alcoholic beverage market has reached $925 million in US off-premise sales in 2024, a 22% year-over-year increase, according to NIQ research (NIQ Off-Premise NA Beverage Report, 2024). The behavior is mainstream. YOURS is built for people already in that behavior, not for people making a dramatic lifestyle statement.

For more on who the YOURS Cabernet Sauvignon is specifically built for, this deeper look at the Cab Sauv covers it in full. And if you are looking specifically at the Rosé, the Rosé detail piece goes further on that SKU.

How YOURS Compares to Other NA Wines

Here's how YOURS sits in the competitive landscape for the key specs that actually matter.

	YOURS	Ariel	Giesen
Calories (5 oz)	10–20	~30	25–35
Added sugar	None	Yes (grape juice concentrate)	Minimal
Sweetener	Monk fruit	None declared	None
Price/bottle	~$18–22	~$8–12	~$12–16
Style	Dry	Semi-sweet	Dry

Prices and specs approximate as of 2025 per available label/retailer data.

Frequently Asked Questions

Is YOURS Non-Alcoholic Wine actually wine?

Yes. YOURS is real wine that has had the alcohol removed through a dealcoholization process. It is not a flavored grape beverage or a juice blend. Real wine is made first by California winemakers, then the alcohol is removed after fermentation is complete. Dealcoholized wine starts as wine, which is why it retains the flavor compounds, tannins, and structure that grape juice products cannot replicate.

What does YOURS Non-Alcoholic Wine taste like?

YOURS tastes like dry wine without the alcohol heat. The Cabernet Sauvignon carries dark fruit, black currant, tobacco, cedar, and oak with a dry finish. The Rosé delivers strawberry, white peach, and light floral notes. The Sauvignon Blanc is crisp with citrus, green apple, and mineral. The Red Blend is approachable and layered. None of the four taste sweet, which separates them from most of the NA wine category.

How many calories are in YOURS Non-Alcoholic Wine?

YOURS contains 10-20 calories per 5oz serving across all four SKUs. It also contains 4g of carbohydrates and 0g added sugar per serving. The low calorie count comes directly from alcohol removal, since ethanol is one of the primary calorie sources in conventional wine. Monk fruit sweetening adds zero calories and has a glycemic index of zero.

Where can I buy YOURS Non-Alcoholic Wine?

YOURS Non-Alcoholic Wine is available at sipyours.com. The full four-SKU range is sold directly through the website, with options for individual bottles and multi-bottle orders. For a full breakdown of retail stockists and online options, see where to buy non-alcoholic wine.

Is YOURS Non-Alcoholic Wine keto-friendly?

Yes. YOURS contains 4g of carbohydrates per 5oz serving with 0g added sugar. The monk fruit sweetener used in YOURS has a glycemic index of zero and does not affect blood sugar. Compared to conventional wine (typically 3-5g carbs) and other NA wines that add grape juice concentrate, YOURS fits standard keto parameters comfortably.

How does YOURS compare to other non-alcoholic wines?

The primary difference is the dry finish. Most NA wines compensate for flavor loss during dealcoholization by adding grape juice concentrate or sugar, which produces a sweet finish that many wine drinkers find off-putting. YOURS uses monk fruit instead, which restores body without adding sweetness. YOURS also starts with real wine made by California winemakers rather than building a wine-flavored product from scratch. The result is a drier, more structurally accurate glass than most of the category produces.

The full YOURS range is available at sipyours.com.

If you want to go deeper on specific SKUs, the Cabernet Sauvignon breakdown and the Rosé detail piece cover each one in full. For a side-by-side calorie comparison against the rest of the category, this piece has the numbers laid out plainly. For how to use each of the four wines at the table, the non-alcoholic wine food pairing guide covers pairings and serving for the full lineup. For direct comparisons against specific competitors, see YOURS vs. Surely, YOURS vs. Giesen, YOURS vs. Ariel, and YOURS vs. Leitz.