YOURS vs. Giesen 0%: An Honest Non-Alcoholic Wine Comparison

Two brands. Two very different philosophies. One honest breakdown.

Giesen built the non-alcoholic wine category in the United States as it exists today. Their 0% Sauvignon Blanc is the most recognized premium NA wine on the market, and that reputation is earned. YOURS entered later with a narrower, harder claim: build the best dry NA red wine possible, and do not compromise on sweetness or calories to get there.

If you are deciding between these two, you are asking a genuine question. Both are legitimate. Both are worth knowing about. The answer depends on what you are actually pouring.

This comparison covers production methods, verified specs, varietal-by-varietal performance, and a buyer decision framework. No filler. No brand cheerleading.

The Core Production Difference

How a non-alcoholic wine is made shapes everything about how it tastes. This is not a technical footnote. It is the explanation for why two brands can both be called "non-alcoholic wine" and taste almost nothing alike.

Giesen 0%: Spinning Cone Column Dealcoholization

Giesen starts with fully fermented Marlborough Sauvignon Blanc and uses a spinning cone column to remove the alcohol. The spinning cone is gentler than traditional vacuum distillation. It operates at lower temperatures, which preserves more of the aromatic compounds that give the wine its character.

The result is measurable: Giesen's SB retains enough of the Marlborough volatile aromatics (grass, gooseberry, passionfruit, capsicum) that most reviewers recognize it as Sauvignon Blanc on the nose. That is not easy to achieve. The 2025 PR%F Awards gave Giesen Best of Show NA Wine and two perfect 100-point scores across their range.

Their full portfolio now includes: 0% Sauvignon Blanc, 0% Merlot, 0% Rosé, 0% Pinot Gris, 0% Riesling, and the newer 0% Spritz line.

YOURS: California Development, Monk Fruit Sweetening

YOURS approaches the problem from the formula up. California winemakers spent two years developing a non-alcoholic portfolio specifically designed to solve the structural problems that make most NA wines taste sweet and flat.

The key distinction is sweetening strategy. Most NA wines rely on residual grape sugars to carry flavor after dealcoholization strips the ethanol balance. YOURS uses monk fruit instead. Monk fruit is a non-caloric sweetener with a clean finish. It rounds the profile without adding sugar grams.

The practical outcomes: 0g added sugar, under 20 calories per glass, and a drier finish than any NA wine using residual sugars.

YOURS makes four products: California Red Blend, California Cabernet Sauvignon, Washington Sauvignon Blanc, and California Rosé.

For a deeper look at how dealcoholization works across methods, see our guide to how non-alcoholic wine is made.

YOURS Products: Specs and Flavor Notes

California Red Blend - Calories: Under 20 per 5oz glass - Added sugar: 0g - ABV: 0.5% or less - Sweetener: Monk fruit - Profile: Dark fruit, light tannin structure, dry finish. Built to be the answer to the NA red wine gap.

California Cabernet Sauvignon - Calories: Under 20 per 5oz glass - Added sugar: 0g - ABV: 0.5% or less - Sweetener: Monk fruit - Profile: Darker, more structured than the blend. California Cab fruit profile with the dry finish that is hardest to achieve in the NA category.

Washington Sauvignon Blanc - Calories: Under 20 per 5oz glass - Added sugar: 0g - ABV: 0.5% or less - Sweetener: Monk fruit - Profile: Columbia Valley character. Rounder acidity than Marlborough-style, more stone fruit and body. Drier finish than Giesen's SB.

California Rosé - Calories: Under 20 per 5oz glass - Added sugar: 0g - ABV: 0.5% or less - Sweetener: Monk fruit - Profile: California fruit, dry and clean. No residual sweetness.

Giesen 0% Products: Verified Specs and Honest Assessment

Specifications sourced from Giesen's published nutrition data and FAQ (giesenwines.com), independently cross-referenced against retail nutrition panels.

0% Sauvignon Blanc (flagship) - Calories: ~19 per 5oz glass (13 cal/100ml) - Sugar: ~3g per 5oz serving - ABV: Less than 0.5% - Price: ~$15/bottle at retail (Total Wine, Whole Foods, Amazon) - Profile: Marlborough character intact. Grass, gooseberry, passionfruit, capsicum notes. Crisp acidity. Slightly sweet on the finish from residual grape sugars but not cloying. The most recognizable NA white wine in the US market. - Verdict: Genuine category leader for white wine. Award-winning. Buy it if you want classic Marlborough SB character.

0% Merlot / Premium Red - Calories: ~27 per 5oz glass (18 cal/100ml) - Sugar: ~4.5g per 5oz serving - ABV: Less than 0.5% - Price: ~$15/bottle at retail - Profile: Made from Merlot and Cabernet Franc. Reviewers note delicate aromas, light body, some sweetness. Multiple independent reviews describe the reds as thinner than their white counterparts. The structural challenge of NA red wine shows here. - Verdict: Drinkable, but noticeably lighter than the white portfolio. Not Giesen's strength.

0% Rosé - Calories: ~19 per 5oz glass (13 cal/100ml) - Sugar: ~2.7g per 5oz serving (1.8g/100ml) - ABV: Less than 0.5% - Price: ~$15/bottle at retail - Profile: Fruity, light, dry finish. Better-reviewed than the red. Customers frequently cite it as the closest NA equivalent to a dry rosé. - Verdict: Solid option. A legitimate competitor to YOURS Rosé.

0% Pinot Gris and Riesling - Available in select US markets. Higher sugar content in the Riesling (22 cal/100ml) reflects the off-dry style of the original varietal.

Head-to-Head Comparison Table

	YOURS CA Red Blend	YOURS CA Cab Sauv	YOURS WA Sauv Blanc	YOURS CA Rosé	Giesen SB	Giesen Red	Giesen Rosé
Origin	California	California	Washington	California	Marlborough, NZ	New Zealand	New Zealand
Cal/5oz	Under 20	Under 20	Under 20	Under 20	~19	~27	~19
Added sugar	0g	0g	0g	0g	0g	0g	0g
Total sugar/5oz	Low (monk fruit)	Low (monk fruit)	Low (monk fruit)	Low (monk fruit)	~3g (residual)	~4.5g (residual)	~2.7g (residual)
Sweetener	Monk fruit	Monk fruit	Monk fruit	Monk fruit	Residual grape	Residual grape	Residual grape
ABV	≤0.5%	≤0.5%	≤0.5%	≤0.5%	<0.5%	<0.5%	<0.5%
Dryness	Dry	Dry	Dry	Dry	Semi-dry	Semi-sweet	Semi-dry
Tannin structure	Present	More present	Minimal	Minimal	Minimal	Light	Minimal
Price/bottle	~$18-22	~$18-22	~$18-22	~$18-22	~$15	~$15	~$15
Availability	sipyours.com + select retail	sipyours.com + select retail	sipyours.com + select retail	sipyours.com + select retail	Wide retail, Amazon	Wide retail, Amazon	Wide retail, Amazon

Note on "added sugar": Neither YOURS nor Giesen has added sugar as an ingredient. The distinction is in the source of sweetness: Giesen carries residual grape sugars through from the original wine. YOURS removes residual sugars and uses monk fruit, producing a measurably drier palate profile.

Varietal Match-Ups

Sauvignon Blanc: YOURS Washington vs. Giesen Marlborough

This is the closest head-to-head in the comparison, and the honest answer is that these two are optimized for different preferences.

Giesen's Marlborough SB is the better-known expression. Marlborough's cool-climate, high-acid profile gives the wine a distinctive character: grassy, herbaceous, citrus-forward with tropical notes. That character holds in the NA version better than in most dealcoholized wines, because Marlborough SB's volatile aromatics survive the spinning cone process better than the heavier compounds that define red wine.

YOURS Washington Sauvignon Blanc is built on Columbia Valley fruit. The profile is rounder, with more stone fruit and weight. It is measurably drier on the finish. For buyers who find Marlborough SB slightly sweet or too sharp, the Washington expression is the better fit.

Both come in under 20 calories per 5oz. The primary differences are flavor profile (Marlborough character vs. Columbia Valley character) and finish dryness (YOURS is drier).

See our full guide to the best non-alcoholic Sauvignon Blanc for a wider category comparison including other brands.

Rosé: YOURS California vs. Giesen New Zealand

Both perform reasonably well in the category. Giesen's Rosé has strong reviews, with customers citing a dry finish and fruity character. YOURS California Rosé uses monk fruit to achieve that same dry finish without residual grape sugars.

At approximately the same calorie count per serving (~19 cal/5oz for Giesen, under 20 for YOURS), the distinction comes down to flavor preference and dryness tolerance. YOURS will finish drier.

For buyers who have tried Giesen's Rosé and liked it, YOURS is worth trying for comparison. They are the two strongest options in the NA rosé segment.

Red Wine: YOURS California vs. Giesen Premium Red

This is where the comparison becomes lopsided, and where Giesen's structural limitations in the category are most visible.

Red wine character depends on three things that are hard to preserve through dealcoholization: tannins, body, and fermentation-derived aromatic compounds. Research on dealcoholization (Akhtar et al., 2025, PMC12004437) found up to 96% ester loss during vacuum distillation. Even with spinning cone technology, red wine compounds are larger and less volatile than white wine aromatics. They are harder to retain.

Giesen's Premium Red uses Merlot and Cabernet Franc grapes. The result is drinkable but consistently reviewed as thin and lighter than its white counterparts. Multiple independent tasting notes describe it as lacking the structure buyers expect from a red wine.

YOURS California Red Blend and Cabernet Sauvignon were developed specifically around this problem. Two years of development. California Cab fruit, which has the tannin and body profile that gives NA red production something to work with. Monk fruit sweetening that produces a dry finish instead of a sweet, thin one.

The gap is real and documented. For red wine specifically, YOURS is the answer. For a full category breakdown, see our guide to the best non-alcoholic wine.

The 92% of NA wine buyers who also purchase conventional wine (NIQ, 2024) know what red wine is supposed to taste like. The standard is high, and most NA reds fall short of it. YOURS was built to meet it.

The Sweetness Question

Sweetness is the most common complaint about non-alcoholic wine, and it is worth understanding why it happens before comparing how these two brands handle it.

When alcohol is removed from wine, the ethanol that balanced the residual grape sugars disappears. What's left tastes sweeter than the original wine. Most NA producers address this by either accepting the sweetness or by reducing the starting sugar levels before dealcoholization.

Giesen's approach is to control the residual sugars during fermentation and choose grape varieties whose character can carry some residual sweetness without tasting unbalanced. Their Sauvignon Blanc succeeds at this. Their Rosé does reasonably well. Their red wine is where the approach shows its limits, because red wine drinkers are less tolerant of sweetness than white wine drinkers.

YOURS takes a different path: monk fruit sweetening after dealcoholization, targeted specifically at producing a dry palate impression. The practical result is that all four YOURS products finish drier than their Giesen counterparts, regardless of varietal.

For buyers who find NA wines too sweet as a category, this is the core reason to try YOURS. The sweetness problem is solved differently here. For more on why NA wine tends toward sweetness, see our piece on why NA wine tastes sweet and why YOURS doesn't. For a more fundamental breakdown of the line between genuine dealcoholized wine and products that use concentrate to reconstruct the flavor, and how to tell the difference on a label, see Non-Alcoholic Wine vs Grape Juice.

Calories: What the Numbers Actually Show

Both brands are genuinely low-calorie options. The previous narrative in the non-alcoholic wine space (that NA wine is high-cal compared to alcoholic wine) is incorrect. Both YOURS and Giesen are substantially lower in calories than their conventional equivalents.

Giesen's SB: ~19 calories per 5oz. YOURS: under 20 calories per 5oz. On calories alone, these two brands are essentially equivalent for white wine.

The difference emerges in the red wine comparison: Giesen's red runs ~27 cal/5oz due to higher residual sugar content. YOURS red stays under 20 cal/5oz.

For buyers specifically tracking calories, YOURS wins on the red wine comparison. For white wine, both are in the same range. For a full breakdown of the category, see our guide to the lowest calorie non-alcoholic wine.

Availability and Price

Giesen has the distribution advantage. Full stop. You will find Giesen at Whole Foods, Total Wine, and on Amazon. At roughly $15 per bottle, it is also priced below YOURS.

YOURS is available at sipyours.com and select retail partners. At $18-22 per bottle, the price reflects the California sourcing, the development investment, and the monk fruit formulation.

If you need NA wine tonight from a store you are already driving to, Giesen is the realistic answer in most markets. If you are building a home bar rotation with both white and red options, YOURS is worth ordering directly.

Who Should Choose Which

Buy Giesen 0% Sauvignon Blanc if: - You specifically want a Marlborough-style NA white wine - You like the slightly rounded sweetness that residual grape sugars provide - You are shopping in-store and need to grab something from a shelf - You have had it before and it works for you

Buy Giesen 0% Rosé if: - You want a fruity, lightly dry NA rosé at accessible pricing - Wide availability and brand consistency matter to you

Pass on Giesen 0% Red if: - You want a red wine that actually drinks like red wine. Most independent reviewers agree: the red is the weak point of the Giesen portfolio.

Buy YOURS if: - You want NA red wine. The category gap here is real and YOURS is the answer to it. - You want a drier finish across all varietals - You are managing sugar intake or following a low-sugar eating pattern - You want the lowest-calorie option in both white and red - You want a product formulated by California winemakers specifically to solve the problems that make NA wine taste flat

Buy both if: - You want to rotate white and red across the week. Giesen for classic Marlborough SB character. YOURS for red, and for white when you want a drier finish. That is not a hedge. It is the correct allocation.

Frequently Asked Questions

Is Giesen non-alcoholic wine good?

Giesen's 0% Sauvignon Blanc is genuinely good. It won Best of Show at the 2025 PR%F Awards and holds the Marlborough character most buyers recognize. Their Rosé also performs well. Their red wine is a weaker product and is consistently reviewed as thin and light. Giesen is a strong buy for white and rosé. For red, YOURS is the better answer.

Is YOURS or Giesen better for red wine?

YOURS. Giesen's red has documented quality limitations across independent reviewers. YOURS California Red Blend and Cabernet Sauvignon were developed specifically to solve the structural problems that make NA reds taste flat and sweet. See our guide to the best non-alcoholic wine for a full category breakdown.

How many calories are in Giesen 0% Sauvignon Blanc?

Approximately 19 calories per 5oz glass, based on Giesen's published nutrition data of 13 cal/100ml. YOURS also comes in under 20 calories per glass across all varietals. On white wine, the two brands are essentially equivalent in calorie count.

Does Giesen non-alcoholic wine have added sugar?

No. Giesen does not add sugar as an ingredient. Their wines carry residual grape sugars from the original wine through the dealcoholization process. YOURS also has 0g added sugar, but uses monk fruit instead of residual grape sugars, which produces a drier finish. The distinction is about the source of sweetness, not the presence of added sugar.

What is the best non-alcoholic Sauvignon Blanc?

Giesen 0% is the most widely available option and holds its Marlborough character well. YOURS Washington Sauvignon Blanc offers a rounder, drier-finishing alternative built on Columbia Valley fruit. The right answer depends on whether you prefer the Marlborough herbaceous-citrus profile or a drier, stone-fruit-forward expression. See our full guide to the best non-alcoholic Sauvignon Blanc.

Does non-alcoholic wine actually taste like wine?

It depends heavily on the brand and the varietal. Giesen's Sauvignon Blanc holds its character because Marlborough SB's volatile aromatics survive dealcoholization well. NA reds are harder, because red wine character depends on heavier compounds that do not survive the process intact. YOURS addresses this through California sourcing and two years of development targeting the specific problems in NA red production.

How is non-alcoholic wine made?

Most NA wine starts as fully fermented wine. The alcohol is then removed through methods including vacuum distillation, spinning cone column, or reverse osmosis. Giesen uses spinning cone technology. The method affects how much aroma and flavor survive the process. For a full explanation, see our guide to how non-alcoholic wine is made.

Why do most non-alcoholic red wines taste bad?

Research on dealcoholization (Akhtar et al., 2025, PMC12004437) found up to 96% ester loss during vacuum distillation. Esters are the aromatic compounds that make wine smell and taste like wine. Red wine character also depends heavily on tannins and body that are difficult to preserve through any dealcoholization method. Most NA producers have not solved this. YOURS spent two years specifically on the red wine problem.

Where can I buy YOURS non-alcoholic wine?

YOURS is available at sipyours.com and through select retail partners. Direct purchase from the website gives access to the full lineup: California Red Blend, California Cabernet Sauvignon, Washington Sauvignon Blanc, and California Rosé.

What is the alcohol content of Giesen 0% wine?

Giesen 0% wines are listed as less than 0.5% ABV. This is the standard regulatory threshold for non-alcoholic designation in most markets. YOURS is also 0.5% ABV or less across all products.